Read Time: 6min / Work Time: 10hrs

Reader I wasn’t planning on writing about automation so soon, but the last article got a ton of great feedback (mostly from my friends, but nonetheless)

so I’m back with some ways to talk about your offers on demand.

Do they even know how to start?

First things first…you can’t complain that nobody buys if you make it really hard for people to even know what you sell. Behind every overly-obsessed, perfectly-crafted headline, there is actually a super simple formula:

WANT [insert results], then BUY [insert program name + link to buy]

The First Rule of Selling on Autopilot is to let everybody (and their mothers) know what you sell or your expertise…Coca Cola doesn’t make people watch a 2-hour webinar to learn they sell sodas, why should you?

*Note: I’m not saying you should slap a link to your $10K coaching program and expect sales, but it shouldn’t be a secret that you help people with X,Y, Z and what the first step to know more about it is.

Here are some places I guarantee you don’t have your offers linked (I don’t have it either 😂but fixing it right away):

• Facebook covers (profile, page, groups)
• All social media profiles (including the ones you never use like X)
• Blog (sidebar, main page, widgets)
• Podcast show notes
• Youtube video description
• LinkedIn ‘featured’
• Website footer and in every page
• Pinterest profile and pins

Ready to chat 24/7

Wanna automate sales? Focus on automating the sales conversations, not your tech.

Second Rule of Automatic Sales - be ready to ‘talk’ whenever people want to hear about your program, so here are some quick ways to walk people through the purchase decision when they need:

Show & Tell

Automated webinars (or video presentations) are a great way to show what your process is like, to show results, teach a hack…even if you are not into the traditional hour long pitch-fest (I’m not either) having visual communication on demand will help establish trust faster than any other way.

I use EasyWebinar to host on demand webinars, Descript to record/edit quickly and Youtube private videos if I’m embedding on my sales page.

Also, don’t feel you need to create a formal masterclass…any type of video training or ‘behind-the-scenes’ works great on auto. I personally like video masterclasses as a ‘surprise freebie’ inside your sales emails or on your sales page.

And speaking of automated emails…

Write a Letter (or Eleven)

You might be tired of sales emails, but people who register to know more about your offers are likely sitting there waiting to hear all about it…

Just tell them!

With all due respect for the people who write cutesy, friendly, extra long emails…don’t make people wait to learn how you can help them, they just want the problem solved!

On any automatic email sequence we have at least the following emails:

• Announcement: what you offer, what’s in it, where to learn more/buy it
• Future Self: how they will feel, look or do after going through your offer
• The Guide: what’s the process, framework or method you use to give them the results
• Special Offer: incentive to have them buy and start working on it today
• Not For Unicorns: main question they are asking themselves…‘will it work for me?’ write a full letter explaining how they are ready for it (or what they need to do to get ready)
• FAQs: fire up the most asked questions, chances are they are thinking about that too.
• The Mirror: fill an email with testimonials, case studies, your own story…anything that helps them see themselves after the process.
• Opportunity Cost: be very specific about what they are losing by not fixing the problem you solve. People ‘kinda know’ but you have to spell it out
• The Money Talk: money will always be a concern so make sure you give them the best offer possible through your sequence. It can be a discount, an extended payment plan or a bonus that will help them make money/solve a separate issue.
• Talk to Me: some people will actually need more connection so have a way to reply back, DM you or even book a call if you can.
• All Good Things Come To An End: even in evergreen (your program is always open for sale) we always create a mini deadline to decide.

All this is done completely on autopilot inside my ConvertKit sequences.
I write the emails once, send them to 100 people, look at the stats and then make improvements 🙂

Good Tip: Don’t forget to filter out people who purchase during the sequence - nothing more annoying than to keep receiving sales emails when you already bought it 🙂

Putting your sales on autopilot might seem ‘self-serving’ (and it sort of is) but it is also having hundreds or thousands of conversations at the same time WHENEVER YOUR PEOPLE WANT OR NEED IT…

it's called GREAT SERVICE in my book and I'm here for it, every single day 😂

Roberta

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Whenever you're ready, here is how I can help:

​AUTOMATE Program: This comprehensive course will teach you the systems I use to run offers completely on autopilot (and serve people when they need it). I’m putting 3+ years of client experience into this program at the best cost possible so you can hit the ground running.
Use code ‘AUTO30’ to get a pre-launch discount until:

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